Global Branding Essay Example | Topics and Well Written Essays - 3000 words

Global Branding - Essay Example itical to note that the debate of the standardization versus adaptation is largely rooted into the overall discussion on the globalization and anti-globalization debate. Despite the increase in the overall anti-globalization sentiments across the globe there are still efforts towards the standardization as well as the adaptation of the brands across regions. The debate therefore between the localization and the offering of the standardize products across all the regions largely depends upon how the organizations take into consideration different factors. Though both the approaches towards the brand strategy also required to be explored from the perspective of how they may have an impact on the marketing as well as the financial outcomes for the organizations. This paper will discuss and explore the issue of how the standardization as well as adaptation may have on the marketing outcomes such as prices, premium, market shares besides discussing as to how the same can have an impact on the financial performance of the organization. Branding itself has become one of the challenging aspects of managing the overall marketing strategy of the firm. Marketers have to actually now shift from the product standardization to the brand standardization as increased awareness of the global consumers actually require firms to cater to the uniform needs of the consumers also. Branding as a process actually refers to the process of connecting the name and the reputation to a person or an item. As such, the overall breadth and scope of the branding has expanded and often covers the products and even different product ranges. (Whitelock and Fastoso et al., 2007, pp. 252--270) Increasingly, international marketing experts believe that the share of the globally standardized brands is increasing at relatively greater pace. The entry of luxury brands into Asian markets speaks volumes about the penetration of the global brands into the markets which were previously not served by these

No Interruption Zone on Medication Safety in Intensive Care Units Research Paper

No Interruption Zone on Medication Safety in Intensive Care Units - Research Paper Example Furthermore, the review supports the needs of the   study which is mainly medicinal errors that occur in the intensive care unit due to interruptions among the nurses.   This is evident, in the illustrations provided in the review under objective one medication errors and incidence in the intensive care unit.    The   second objective provides reviews on the strategies that can be used to reduce medication errors in the intensive care unit. A research design is a strategy, a plan or road map for planning and conducting any study (Borg, 2003).   In this research, the study measured the various interruptions that affected the nurses during the preparation stage in the intensive care unit. This study used   quasi-experimental   design to observe   and to compare the number of interruptions in medication preparation process.  The variables were; the dependent variable a nurse preparation on   medication for administration at one of the medication preparation areas and independent variable were the Interruption that interrupts the nurse in the preparation process. The study mainly used the nurses within the intensive care unit and their patients as the study sample.   Quasi Experimental design   is the most appropriate design   for the study. In   this design, the researcher studies the effect of the treatment on the intact groups rather than being able to randomly assign participants to the experimental or control groups.